After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in Altria Writes Down Juul Investment by $4.5 Billion Amid Vaping Backlash Markets Insider Buy JUUL 2 Starter Kit in UAE Prices Dropping & Stock Almost Gone! Juul Raises $650 Million in Funding That Values E Cig Startup at $15 Billion WSJ