Juul Flavor Pods Ban FDA bans all Juul e cigarettes in U.S.; lung association hails decision The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic.