The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Kaleidoscope: Navy Belled Shrug, Kaleidoscope: n. A constantly changing set of colors, Flutter with the wind and soar with this NEW handmade shrug! Wear to any faire, festival, event or casually at So I searched up the black and blue dress : r opticalillusions Top variables that correlate with Popularity of the 'the dress black blue white gold' meme