Color scientists explain the dress that went viral RIT Beyonc Graces Our Instagram Feeds With Three New Looks Wearing Custom Dolce and Gabbana Blue and White Tile Print Dress, Saint Laurent Black Feather Trim Ribbed Romper, and Vintage Jean Paul Gaultier THE DRESS TURNS 10 YEARS OLD! The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or In 2015, a photograph of a dress went viral, dividing viewers over whether its colors were blue and black or white and gold. This optical illusion highlighted differences in human color perception