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Markets of OneWhat does it mean "to dell?" This newly coined business verb means to mass customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass produced computers on its customers. And Dell's not alone. As editors Jim Gilmore and Joe Pine point out in their introduction to Markets of One, mass customization is a trend that has caught on among consumer
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Markets of One
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86124739242
US$ 64.99
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- Free Standard Shipping on $100+ Orders to the USA.
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