10 years since THE DRESS blew up Internet. Two thirds of people saw white and gold. It's an optical illusion caused by weird lighting and an overexposed background. It Is actuallylly blue and black. #thedress Nuremberg, Germany. 09th Mar, 2015. The model of a much discussed striped dress, which has become an internet sensation, is seen in the sun in front of the museum 'Turm der Sinne' ( The Dress: Academics reveal science behind the outfit that took over the internet Birmingham Live The Dress Turns 10: Tumblrs Cates Holderness on Unraveling the Internet