Willpower: Rediscovering The Greatest Human StrengthOne of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self control and how to master it. "Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read." Ravi Dhar, Yale School of Management, Director of Center for Customer